The End User Computing (EUC) landscape is undergoing a significant transformation. Two industry giants, Citrix and VMware, have seen big changes including the sale of VMware EUC to KKR and Citrix’s merger into the Cloud Software Group, causing significant disruption in the market. As a result, many organizations will be seeking alternative solutions that can deliver comparable functionality and support at a more budget-friendly price point.

Fortunately, innovative companies like Apporto are stepping up to fill this gap, offering customers new and exciting capabilities that can help them extract even more value from their computing resources. As the EUC landscape continues to evolve, Apporto is well-positioned to provide customers with the flexibility, scalability, and cost-effectiveness they need to succeed. In fact, Brian Madden, a well known analyst in the EUC space stated: 

“I spent the past few months digging into next-gen VDI/DaaS vendors like Apporto.This class of companies is taking root to replace Citrix & VMware. Scary, but it’s just the natural cycle of the seasons. The previous generation must die in winter to nourish the next-gen products of spring.”

In this blog, we’ll explore the reasons behind Citrix and VMware’s decision and the opportunities that arise from this change. We’ll also discuss Apporto’s technology innovations that address the evolving needs of the marketplace. 

Why are Citrix and VMware changing their market focus?

Citrix and VMware’s decision to shift their focus towards larger enterprise customers and more complex, high-margin opportunities marks a significant turning point in the End User Computing (EUC) market. By concentrating on delivering comprehensive solutions to their largest customers, these vendors aim to boost their bottom line and solidify their position in the market.

The shift in focus by Citrix and VMware is a clear indication that the EUC market is undergoing a significant transformation presenting an opportunity for Apporto. Our next generation VDI platform is designed for today’s End Use Computing providing a great user experience anywhere on any device, with high security, and a hybrid infrastructure platform managed from a single control plane. 

Apporto Market Fit for VMware Horizon or Citrix Alternative

Apporto supplies state-of-the-art VDI and EUC solutions emphasizing user-centric design, ease of administration, and affordability as core values. Our vision was to create a solution that runs seamlessly in the browser, supports multiple OSes, is simple to administer, and, most importantly, remains affordable. Apporto, with its advanced architecture and user-centric design, is the embodiment of that vision.

Why Apporto is the Best Alternative to VMware Horizon and Citrix:

  • On-Prem & Cloud VDI Solution Flexibility –  Apporto provides a range of deployment choices tailored to your needs, including cloud based, on-premises, or a hybrid solution. With compatibility across AWS, Azure, and on-premises, we ensure extensive adaptability and scalability for your IT infrastructure without cloud-vendor lock-in or security and availability issues with 3rd party management oversight from Citrix or VMware.  
  • Infrastructure Simplicity Designed-In – Apporto avoids legacy VDI solutions overly complex stack incorporating proprietary code and a mix of acquired technologies. The diagram below illustrates the numerous components and seemingly endless connections involved in a typical Citrix deployment:

VMware’s stack is more extensive than Citrix creating unnecessary complexity greatly increasing connectivity issues. 

The Horizon Challenge

In contrast, the entire Apporto platform is composed of just three components and requires the configuration of no more than two firewall ports. This approach is significantly simpler than any other solution currently available. By leveraging well-known technology stacks and utilizing self-monitoring, self-healing containerized systems, Apporto delivers next-generation VDI to a wide audience.

The Simplicity of Apporto

  • A Better User Experience 

Apporto provides an unparalleled user experience, featuring advanced compression, geo-optimization, and auto-scaling capabilities. Users can access applications directly from their browser on any device, at any location, and at any time, ensuring flexibility and convenience. This allows users to leverage their personal computing devices or assigned equipment without the need for VPN or endpoint management, simplifying their workflows.

With Apporto, users can now access graphically intensive applications in a collaborative environment, complete with screen sharing, chat, and file-sharing features. Our cutting-edge hyperstreaming technology guarantees a responsive experience for users, regardless of their location, while enabling IT staff to effortlessly manage a global network of virtual desktops. This win-win solution benefits both users and IT, making Apporto the ultimate choice for everyone.

“Previously we had two people working on VMware and Citrix and now they can focus on other stuff. The service runs much better and I wish we could have made the change sooner.” 

Travis Nation, CIO, Seattle University 

  • Save with Apporto’s Summer of Love Promotion 

Apporto is the perfect choice for IT departments looking to enhance their user experience, simplify IT application management and delivery, and reduce costs. By choosing Apporto, IT teams can focus on critical projects, without the burden of managing complex systems.

In light of recent challenges faced by VMware and Citrix customers due to private equity acquisitions, Apporto is proud to present our “Summer of Love” promotion. This exclusive offer allows all Apporto pricing to be reset to our early 2023 rates, providing an opportunity to improve end-user experience, operational efficiency, and even reduce initial costs. This means more budget for IT to allocate towards other essential infrastructure needs.

Don’t miss out on this incredible opportunity – take advantage of this promotion before it expires on September 30, 2024, and transform your IT landscape with Apporto today!

In Summary

Our next-generation VDI solution, widely recognized in the education sector and gaining solid traction in other verticals including legal, financial and health care, stands out as an option for customers seeking secure access, reduced TCO, and streamlined IT management. Apporto’s flexible infrastructure supports a variety of deployment models, allowing organizations to seamlessly integrate with their existing on-prem infrastructure, fully migrate to the cloud, or adopt a hybrid approach. This versatility ensures that Apporto can meet the unique needs of any organization, especially those seeking an alternative to VMware Horizon and Citrix, providing a scalable and adaptable solution that evolves with your IT strategy.

On top of the technical advantages of the Apporto platform, the company has adopted a culture that is fundamentally different from its legacy competitors. Whereas Citrix and VMware are owned by Private Equity which put enormous focus on the bottom line, Apporto on the other hand is employee owned and believes in organic growth: Making customers successful will make the company successful. 

Conclusion

The shift in focus by Citrix and VMware marks a significant change in the EUC landscape. While this change may create uncertainty, it also presents opportunities for innovation, competition, and growth from companies like Apporto. As the market continues to evolve, companies must be prepared to adapt and explore new solutions that meet their changing needs. At Apporto, we are ready to explore specific requirements with these organizations to supply the next generation of VDI technology for the EUC marketplace.

Contact Apporto today to learn more about the many benefits and value-add provided for your VDI and DaaS EUC solution.

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